Today we support Schaffner in various areas with the help of marketing automation. As a certified HubSpot partner, we know how to use the software in a targeted and strategic manner. Here are a few examples:
- Contact management
The administration of contact data records is easy and clear. Through precise information and the assignment of personas, contacts can be grouped and addressed in a targeted manner. All necessary information can be stored in HubSpot.
- Content Marketing
The Impulse Blog of Schaffner is also set up and designed in HubSpot. The posts can be directly SEO-optimized. Which post ranked best? How many leads could be generated? This and much more can be tracked, evaluated and, if necessary, adjusted in HubSpot
- Tracking
Tracking enables to follow the behavior of interested parties and customers. From the contact form, to downloads and call-to-action.
- Social Media
By being linked to the most popular social media tools such as Facebook, Twitter or LinkedIn, we can prepare, plan and post articles in the software.
- Landing Pages
For regular campaigns we design various landing pages, workflows, downloadable content, matching social media posts and ads. The behaviour of leads and customers can therefore be tracked precisely.
- Newsletter
We also create the e-mail templates for Schaffner in HubSpot - according to the corporate identity of the company. In order to achieve the best results, A-B tests can be done.
- And much more
Dashboards, reports, chat function, planning events and inviting participants, sales activities - there are no limits to marketing automation. Above all, it is essential that user behaviour can be presented transparently, so that the effectiveness of marketing campaigns can be measured.
We are pleased to be able to continue to support Schaffner to the fullest extent - even in times of crisis like these. After all, an inbound marketing strategy is most successful when it is implemented continuously.
