W4 Goes to Boston: Inbound 2022

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Inbound Marketing HubSpot

W4 news

October 2022

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W4 attended the Hubspot conference in Boston

After three years, the large HubSpot conference INBOUND finally took place again – live in Boston. As a certified Platinum Solutions Partner of HubSpot, we could not miss out on the event. On behalf of the W4, our colleague and Content Manager Bettina Zühlke from the QMG team made her way to Boston to learn all about the latest trends in marketing and the digital industry from 7th to 9th of September 2022.

Visually, the Boston Convention and Exhibition Center made a lasting impression: numerous stages and exhibition stands from HubSpot and interesting partners made for a colourful scene. About 60,000 people took part in the hybrid conference, about 10,000 of them live in Boston. This gave our colleagues from the ACM team the chance to attend some online events, for which they even pulled an all-nighter.

Meanwhile, Bettina started in Boston on 7th September. Despite being jetlagged, she followed the HubSpot Spotlight, where Yamini Rangan (HubSpot CEO), Dharmesh Shah (Co-Founder and CTO) and Steph Cuthbertson (HubSpot CPO) discussed the latest trends. Especially the beginning of the "Age of the Connected Customer" was a major topic. In addition to their own top stars, HubSpot had invited many representatives from renowned companies: SEO professionals like Neil Patel, Parish Aggarwal (Head of Ads Measurement and Privacy at Google), LinkedIn experts and many more. The stages were packed with bright minds who were looking forward to the personal exchange after three long COVID years.

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