The Open Source Marketing Automation Tool Mautic

Finally there is an open source marketing automation tool. Mautic offers marketers monitoring, lead management, social media management features as well as resources for creating landing pages and newsletters.

Social Media Marketing

Businesses can communicate with their community directly in Mautic. It is also possible to create lead lists based on hashtags, tags and keywords.

Lead Management

The system offers a wide data basis for lead management – just like in other tools. Information on page views, clicks and more are used for lead scoring.

E-Mail-Marketing

Sending personalized newsletters to specific target groups has become a staple of marketing automation tools and is also one of Mautic's features. The tool tracks open rates, clicks and offers the option for follow up mails depending on customers decisions. The real highlight here is the unlimited number of mails that can be send at once. This means that Mautic might also be a viable option for businesses with a big customer base.

Forms

Forms can be adapted to a company's corporate design. There are many ways to gather information such as lists, registrations and many more.

Campaigns

An easy to use campaign management and drip program creation are among mautic's features. Promotions and events can be assigned to individual campaigns that leads will follow automatically during the nurturing process until they make a purchase.

Reporting

Mautic creates comprehensive campaign reports so that marketers can continually optimize their activities.

Conclusion

Businesses have a great tool in mautic to pursue their digital marketing goals. It is on par with license-based vendors in many aspects. The fact that the tool can send out an unlimited number of emails is a real plus. However, the tool could definitely improve in terms of usability. Getting started with mautic requires an extended learning period.