On October 1, 2023, W4 and Thomas Andres, the former CEO of WPS medienservice AG, jointly founded a new company that took over 100% of WPS medienservice AG.
The aim of wps4digital AG is to help retail and trade companies to present and sell their physical products in the digital world in the best possible way.
Expertise and knowledge of more than half a century
wps4digital AG can draw on 55 years of experience on the part of WPS and almost 30 years of experience on the part of W4. This unique combination, the excellent industry knowledge, the immense network of retailers and trading companies on the part of wps4digital and the "Triple A operating system" (Agility, Adaptability, Antifragility) as well as the digital expertise of W4, generate new growth opportunities and new potential.
Complete solution for retail & trade
Thanks to this merger, we can now offer top retail customers such as Coop, Landi, Interdiscount, Victorinox, Wenger, Fust, Läderach and Ricola technical expertise, gamification campaigns and programming and web development services in addition to existing services such as communication strategies, system integrations and product photography, resulting in a comprehensive all-in-one digital solution for this market segment.
